Growth Marketing & GTM Associate

Growth Marketing & GTM Associate - Perennial

About Perennial

Perennial is a venture-backed startup revolutionizing the carbon removal landscape with a cutting-edge verification platform for soil-based carbon removal. We're a fully flexible company, embracing remote and hybrid work arrangements, and driven by a mission to build a sustainable future.

The Opportunity

We're seeking a passionate and analytical Growth Marketing & GTM Associate to join our dynamic team. In this role, you'll play a crucial part in driving customer acquisition and brand awareness for Perennial.

Responsibilities

• Develop and execute thought leadership content strategies across various channels, including LinkedIn, blog posts, and email updates.
• Manage and optimize LinkedIn ad campaigns, leveraging data-driven insights to maximize ROI.
• Design and implement innovative growth experiments to identify new customer acquisition channels and optimize existing ones.
• Build and test signal-driven outbound motions to generate qualified leads.
• Support sales enablement efforts by providing market intelligence and insights.

Qualifications

• 2-4 years of experience in growth marketing, demand generation, or GTM-related roles within B2B startups.
• Exceptional writing and editing skills with a knack for crafting compelling content.
• Proven experience managing LinkedIn Ads campaigns and analyzing campaign performance.
• Strong analytical mindset with a data-driven approach to decision-making.
• Familiarity with marketing automation tools like HubSpot is a plus.

Compensation & Benefits

• Competitive starting salary range of $70,000 - $90,000.
• Equity in the company, allowing you to share in our success.
• Comprehensive benefits package including PTO, health insurance, 401(k), and more.

Join Our Mission

If you're a driven individual with a passion for growth marketing and a commitment to environmental sustainability, we encourage you to apply. Perennial offers a dynamic and rewarding work environment where you can make a real impact.

Qualifications

Perennial is seeking a Growth Marketing & GTM Associate with a passion for driving growth in a mission-driven environment.

Required:

• 2-4 years of experience in growth marketing, demand generation, or GTM-related roles within B2B startups.
• Proven ability to create and distribute compelling content, including LinkedIn posts, blog articles, and email updates.
• Hands-on experience with LinkedIn Ads and a data-driven approach to campaign optimization.
• Strong analytical skills and the ability to interpret data to inform marketing strategies.
• Excellent written and verbal communication skills.

Bonus:

• Familiarity with marketing automation tools like HubSpot.
• Experience with outbound sales enablement and market intelligence.

Content Creation & Distribution

• Develop and publish engaging thought leadership content across various channels, including LinkedIn, blog posts, and email newsletters.
• Craft compelling narratives that highlight Perennial's value proposition and position the company as a thought leader in the carbon removal space.

Paid Advertising & Growth Experiments

• Design, execute, and analyze LinkedIn ad campaigns to drive lead generation and brand awareness.
• Conduct A/B testing and other growth experiments to optimize campaign performance and identify new growth opportunities.

Outbound Marketing & Sales Enablement

• Build and implement data-driven outbound marketing strategies to reach target audiences.
• Develop sales enablement materials, such as presentations and case studies, to support the sales team.

Market Intelligence & Analysis

• Conduct market research and competitive analysis to identify industry trends and inform marketing strategies.
• Track key performance indicators (KPIs) and provide regular reports on campaign performance and market insights.

Perennial begins its hiring process by reviewing applications for the Growth Marketing & GTM Associate role. Candidates whose experience and skills align with the job description are invited to complete a series of assessments. These assessments may include written exercises to evaluate writing and editing skills, as well as analytical challenges to gauge their problem-solving abilities.

Shortlisted candidates then participate in a phone interview with a member of the Perennial team. This initial conversation focuses on understanding the candidate's background, motivations, and how their skills translate to the role's responsibilities.

Successful candidates progress to a virtual interview with the hiring manager and potentially other team members. This in-depth interview delves deeper into the candidate's experience, exploring specific examples of their work and their approach to growth marketing strategies.

Finally, selected candidates are invited to an on-site or virtual final interview, which may include a presentation or case study to assess their ability to think strategically and communicate effectively. Perennial aims to make a well-informed hiring decision based on a comprehensive evaluation of each candidate's qualifications and fit within the company culture.

Perennial is a venture-backed startup on a mission to build a verification platform for soil-based carbon removal. Headquartered in Boulder, CO, Perennial embraces a fully flexible work environment, welcoming both remote and hybrid arrangements. Backed by mission-aligned investors, Perennial is driven by a team passionate about tackling climate change through innovative solutions. The company fosters a high-performance culture that values learning, collaboration, and making a real impact.