Email Marketing Manager

Email Marketing Manager - Afar

About Afar

Afar is a mission-driven brand leading the way in travel media and innovation. We inspire curious minds to explore the world through captivating storytelling and immersive experiences.

The Role

We are seeking a passionate and experienced Email Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing email marketing strategies that drive engagement, acquisition, and retention.

Responsibilities

• Lead the production and lifecycle optimization of our email newsletter (30%)
• Manage all aspects of email marketing campaigns, including growth acquisition, onboarding, winback, and retention series (70%)
• Develop and analyze comprehensive reports to provide actionable insights and optimize campaign performance
• Maintain and manage email lists, ensuring best practices for list hygiene and segmentation

Qualifications

• 3+ years of proven experience in email marketing, with a focus on lifecycle management and automation
• Strong technical proficiency with SaaS tools, email platforms (e.g., Mailchimp, Klaviyo), Canva, and automation workflows
• Excellent analytical skills with the ability to translate data into actionable insights
• Adaptable, accountable, and collaborative individual with a history of successfully owning processes

Compensation

$80,000 - $95,000 per year

Qualifications

Required:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of proven experience in email marketing, specifically in lifecycle management and automation.
• Demonstrated expertise in using SaaS tools, email marketing platforms (e.g., Mailchimp, Klaviyo), and design tools like Canva.
• Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights to optimize campaign performance.
• Experience managing and segmenting email lists, ensuring best practices for list hygiene and deliverability.
• Excellent written and verbal communication skills with a meticulous attention to detail.
• Proven ability to work independently and as part of a team in a fast-paced environment.

Preferred:

• Experience in the travel or media industry.
• Familiarity with A/B testing and personalization strategies.
• Knowledge of HTML and CSS for email template design.

Email Marketing Manager Responsibilities at Afar

• Newsletter Production & Optimization: Oversee the creation and execution of engaging email newsletters, focusing on content strategy, design, and performance optimization.
• Lifecycle Marketing Campaigns: Develop and manage targeted email campaigns across the customer lifecycle, including welcome sequences, winback campaigns, and retention initiatives.
• Data Analysis & Reporting: Track key email marketing metrics, analyze campaign performance, and generate insightful reports to inform strategic decision-making.
• List Management & Deliverability: Maintain healthy email lists through rigorous segmentation and hygiene practices, ensuring optimal deliverability rates and email engagement.
• Collaboration & Process Ownership: Collaborate effectively with cross-functional teams, including content, design, and product, to ensure seamless campaign execution and process improvement.

Interested candidates submit their resumes and cover letters through Afar's online portal. Afar's team reviews applications, focusing on relevant experience and skills outlined in the job description. Shortlisted candidates are invited for a phone interview to discuss their qualifications and experience in more detail.

Successful phone interview candidates progress to a virtual interview with the hiring manager and a team member. This interview delves deeper into the candidate's technical skills, analytical abilities, and understanding of email marketing best practices.

Afar conducts reference checks for finalists to verify their experience and work ethic. The final stage involves a practical assessment, where candidates demonstrate their email marketing expertise through a simulated project. Afar makes a hiring decision based on the candidate's overall performance throughout the process.

Afar is a mission-driven brand leading the way in travel media and innovation. They believe in the transformative power of travel and are dedicated to inspiring and empowering individuals to explore the world with purpose. Afar curates compelling stories, insightful guides, and immersive experiences that connect travelers with authentic cultures and destinations. Through their award-winning website, magazine, and social media platforms, Afar fosters a community of passionate explorers who share a love for adventure and a desire to make a positive impact.