Growth Marketing Lead

Growth Marketing Lead

Anchorage Digital

About Anchorage Digital:

Anchorage Digital is a leading institutional crypto platform, valued at over $3 billion and backed by prominent investors. With offices across the globe, we are committed to building a diverse and inclusive workplace where everyone feels welcome and empowered.

About the Role:

We are seeking a seasoned Growth Marketing Lead to spearhead our marketing efforts and drive significant growth in the regulated crypto industry. As the owner of the growth marketing function, you will build and lead a high-performing team, develop and execute a comprehensive growth strategy, and manage complex marketing funnels.

Responsibilities:

• Develop and implement a data-driven growth marketing strategy across multiple channels, including ABM, SEO, SEM, and marketing automation.
• Build and manage a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Design and execute A/B testing frameworks and experimentation roadmaps to optimize marketing campaigns and drive continuous improvement.
• Collaborate closely with sales, product, and engineering teams to ensure seamless customer journeys and maximize growth opportunities.
• Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and contribute to revenue growth.

Qualifications:

• 10+ years of progressive experience in B2B marketing, with a proven track record of success in growth or demand generation.
• Deep expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools.
• Strong leadership experience, including direct management of marketing teams.
• Strategic mindset coupled with a hands-on approach to problem-solving and campaign execution.

Qualifications

Required:

• 10+ years of progressive experience in B2B marketing, with a demonstrated focus on growth or demand generation.
• Proven track record of developing and executing successful growth marketing strategies, ideally within a regulated industry.
• Deep understanding of account-based marketing (ABM) strategies and tools, along with expertise in SEO, SEM, marketing automation platforms, CRM systems, and analytics tools.
• Strong leadership skills with experience directly managing and motivating high-performing marketing teams.
• Strategic thinker with a data-driven approach and a hands-on mentality for campaign execution and problem-solving.
• Excellent communication and collaboration skills to effectively work with cross-functional teams including sales, product, and engineering.

Preferred:

• Experience working with a crypto or blockchain technology company.
• Familiarity with institutional investor landscape and their unique marketing needs.

Key Responsibilities:

• Strategy & Execution: Develop and implement a comprehensive growth marketing strategy to achieve ambitious user acquisition and engagement targets within the regulated crypto industry.
• Team Leadership: Build, manage, and mentor a high-performing growth marketing team, fostering a collaborative and results-oriented environment.
• Funnel Optimization: Own and optimize complex marketing funnels across multiple channels, leveraging A/B testing and data-driven insights to maximize conversion rates.
• Cross-Functional Collaboration: Partner closely with sales, product, and engineering teams to ensure seamless customer journeys and alignment on growth initiatives.
• Performance Measurement: Track, analyze, and report on key performance indicators (KPIs) to demonstrate the impact of growth marketing efforts and drive continuous improvement.

Anchorage Digital: Growth Marketing Lead Selection Process

Anchorage Digital is seeking a seasoned Growth Marketing Lead to join our dynamic team.

The selection process will consist of the following stages:

1. Application Review: Candidates will be evaluated based on their resume, cover letter, and online presence.
2. Phone Screening: Shortlisted candidates will participate in a phone interview to assess their experience, skills, and cultural fit.
3. Technical Assessment: Qualified candidates will complete a technical assessment to evaluate their understanding of growth marketing principles and tools.
4. In-Person Interviews: Finalists will participate in multiple in-person interviews with members of the leadership team and potential colleagues. These interviews will focus on their strategic thinking, leadership capabilities, and ability to thrive in a fast-paced environment.
5. Reference Checks: Successful candidates will undergo reference checks to verify their qualifications and work history.
6. Offer & Onboarding: The selected candidate will receive a formal offer and participate in a comprehensive onboarding program.

Anchorage Digital is committed to building a diverse and inclusive team. We encourage applications from all qualified individuals.

About Anchorage Digital

Anchorage Digital is a leading crypto platform built for institutions. With a Series D valuation exceeding $3 billion and backing from prominent investors, Anchorage empowers financial institutions to securely and seamlessly navigate the world of digital assets.

Headquartered in the US, with offices in Portugal, Singapore, and South Dakota, Anchorage fosters a diverse and inclusive workplace culture. Committed to innovation and regulatory compliance, Anchorage provides a robust suite of solutions, including custody, trading, and prime brokerage services, designed to meet the evolving needs of institutional clients.