Content & Social Lead

Content & Social Lead

Aragon

Aragon is a team of 20 building tooling for on-chain organizations and governance. We are seeking a passionate and experienced Content & Social Lead to join our growing team.

Responsibilities:

• Develop and execute Aragon's content strategy across blog, social media, and email platforms.
• Create engaging and informative content for Aragon's blog and resource library.
• Grow and manage Aragon's presence on key social media platforms (Twitter, LinkedIn).
• Design and implement multimedia content campaigns and email communication strategies.
• Collaborate with the Head of Marketing on go-to-market initiatives and campaigns.
• Support partner launches and assist the product team in documentation development.

Qualifications:

• 3+ years of experience in content marketing or social media marketing.
• 3+ years of experience in web3 B2B marketing.
• Strong understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi.
• Proven ability to write technical content and communicate complex concepts to diverse audiences.
• Native or fluent written English.

Benefits:

• Remote-first work environment with quarterly in-person offsites.
• Personal development budget and resources for remote work setup.
• Opportunity to be part-owner of Aragon X, a Swiss AG dedicated to advancing the Aragon Project.

Qualifications

Required:

• Experience: 3+ years of experience in content marketing or social media marketing, with a minimum of 3 years specifically in web3 B2B marketing.
• Technical Understanding: Demonstrated understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi.
• Communication Skills: Proven ability to write clear, concise, and engaging content for diverse audiences, including technical and non-technical individuals.
• Tooling Proficiency: Experience working with various communication platforms and third-party marketing tools.
• Language: Native or fluent written English.

Preferred:

• Experience in developing and executing multimedia content campaigns.
• Experience with email marketing strategy and automation.
• Familiarity with Aragon's products and ecosystem.

Content Strategy & Execution

• Develop and implement a comprehensive content strategy across Aragon's blog, social media platforms, and email communications.
• Create engaging and informative content for the Aragon blog and resource library, covering topics related to decentralized organizations, governance, and web3 technologies.
• Manage and grow Aragon's presence on key social media platforms (Twitter, LinkedIn), fostering a vibrant community and driving engagement.

Campaign Development & Management

• Design and execute multimedia content campaigns to promote Aragon's products, services, and initiatives.
• Develop and implement email communication strategies to nurture leads, engage existing users, and build brand awareness.
• Collaborate with the Head of Marketing to support go-to-market (GTM) strategies and marketing campaigns.

Documentation & Partner Support

• Assist the product team in developing clear and concise documentation for Aragon's products and services.
• Provide content support for partner launches, including the creation of marketing materials and collateral.

Aragon's hiring process for the Content & Social Lead role begins with a review of applications. Candidates whose experience and skills align with the job description are invited to complete a written assessment, showcasing their ability to craft engaging content and understand web3 concepts.

Shortlisted candidates then participate in a video interview with the Head of Marketing, delving deeper into their experience, communication style, and understanding of Aragon's mission.

The final stage involves a presentation where candidates outline their content strategy for Aragon, demonstrating their creativity and strategic thinking. Aragon's team then makes a decision based on the candidate's performance throughout the process.

Aragon is a passionate team of 20 individuals dedicated to building essential tools for on-chain organizations and decentralized governance. We believe in empowering communities to build and govern themselves transparently and collaboratively. As a remotely distributed organization, we foster a flexible and pragmatic work environment, with quarterly in-person offsites to ensure strong team alignment and project progress. We are committed to our team's growth, offering personal development budgets and resources to support remote work setups. Aragon is also a part-owner of Aragon X, a Swiss AG dedicated to advancing the Aragon Project and its mission.