Marketing Programs Specialist

Marketing Programs Specialist

About Cority

Cority is a global leader in enterprise Environmental, Health, and Safety (EHS) software. We empower organizations to build safer, more sustainable workplaces through our innovative cloud-based solutions.

Your Role

As a Marketing Programs Specialist, you will play a key role in executing and optimizing our marketing programs, with a primary focus on email marketing and automation. You will collaborate with cross-functional teams to deliver impactful campaigns that drive lead generation and customer engagement.

Responsibilities

• Design, build, test, and execute email marketing campaigns in Marketo, ensuring optimal deliverability and engagement.
• Manage campaign requests, personalize content using segmentation and dynamic content, and analyze campaign performance.
• Support cross-channel marketing initiatives, including webinars and events, by managing console setup, coordinating speaker meetings, and handling technical aspects.
• Continuously explore and implement new technologies and strategies to enhance campaign personalization and workflow efficiency.

Qualifications

• 3+ years of hands-on experience in B2B SaaS or tech email marketing.
• Intermediate to expert-level proficiency with Marketo (or equivalent marketing automation platform).
• Strong understanding of email best practices, including segmentation, personalization, compliance, and deliverability.
• Experience with Salesforce campaign setup, integration, and reporting.
• Excellent organizational and project management skills.

Benefits

We offer a competitive compensation package, including comprehensive health benefits, dental plans, retirement savings plan, annual fitness allowance, mental health support, professional development opportunities, and a remote working environment.

Qualifications

Required:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of hands-on experience in B2B SaaS or tech company email marketing.
• Proven expertise in using Marketo (or equivalent marketing automation platform) for campaign creation, execution, and analysis.
• Strong understanding of email marketing best practices, including segmentation, personalization, compliance (CAN-SPAM, GDPR), and deliverability.
• Experience with Salesforce campaign setup, integration, and reporting.
• Excellent organizational and project management skills with the ability to manage multiple projects simultaneously.

Preferred:

• HTML/CSS skills for email template building and modification.
• Experience utilizing AI tools for content development, personalization, or workflow automation.
• Familiarity with reporting tools such as Marketo and Salesforce reporting.

Email Marketing Execution

• Develop, test, and execute email marketing campaigns within Marketo, ensuring alignment with marketing strategies and objectives.
• Manage campaign requests from various stakeholders, translating them into effective email programs.
• Utilize segmentation and dynamic content to personalize email communications, enhancing engagement and conversion rates.

Campaign Management & Optimization

• Coordinate campaign scheduling and execution across multiple channels, ensuring seamless integration and optimal reach.
• Analyze campaign performance data, identifying areas for improvement and implementing strategies to enhance effectiveness.
• Explore and experiment with emerging technologies and AI tools to streamline workflows and personalize the customer experience.

Event & Webinar Support

• Manage technical aspects of webinars, including console setup and troubleshooting, ensuring a smooth and engaging experience for attendees.
• Coordinate speaker meetings and provide technical support, facilitating seamless webinar delivery.
• Collaborate with internal teams to ensure successful execution of virtual and in-person events, contributing to lead generation and brand awareness.

Candidates interested in the Marketing Programs Specialist position at Cority will first submit their resume and cover letter through the company's online portal. A review of applications will be conducted, focusing on relevant experience with email marketing automation platforms like Marketo, B2B SaaS experience, and proficiency in Salesforce. Shortlisted candidates will be invited for a phone interview to further assess their skills and experience.

Successful phone interview candidates will then participate in a virtual interview with the hiring manager and potentially other team members. This interview will delve deeper into the candidate's technical abilities, understanding of email marketing best practices, and ability to work collaboratively.

The final stage of the process involves a practical assessment, where candidates may be asked to complete a simulated email campaign or demonstrate their proficiency with Marketo. Based on the results of all stages, Cority will make a hiring decision.

Cority is a global leader in enterprise Environmental, Health, and Safety (EHS) software. They empower organizations across industries to manage risk, improve compliance, and build a safer, more sustainable future. With a comprehensive suite of cloud-based solutions, Cority provides real-time insights and actionable intelligence to help businesses optimize their EHS performance. Their commitment to innovation and customer success has made them a trusted partner for organizations of all sizes, helping them achieve their EHS goals and create a positive impact on the world.