Senior Performance Marketer

Senior Performance Marketer - EverAI

About EverAI

EverAI is a leading AI company with 30+ million users and a proven track record of category-creating innovation. We are committed to ethical AI development and utilize our proprietary AI moderation technology, EverGuard, to ensure a safe and positive user experience. We offer a full-remote work environment, 4 weeks PTO, a learning budget, and comprehensive health & wellness support.

The Role

We are seeking a highly motivated and experienced Senior Performance Marketer to lead our paid acquisition efforts. You will be responsible for building and scaling acquisition funnels across direct-buy and programmatic networks, driving aggressive growth targets, and optimizing campaigns for maximum ROI.

Responsibilities

• Lead paid acquisition strategies across Meta, TikTok, Snapchat, ASA, and native platforms.
• Manage $500K to $1M+/month in paid media spend, consistently exceeding performance goals.
• Design and execute high-velocity testing loops to improve CAC and LTV.
• Analyze campaign performance data daily, identifying trends and opportunities for optimization.
• Collaborate with content and product teams to develop and iterate on high-converting landing pages.

Qualifications

• 4-10+ years of experience in performance marketing or user acquisition.
• Proven track record of managing significant paid media budgets ($500K+).
• Expertise in utilizing analytics platforms like GA4 and Voluum to track and optimize campaigns.
• Strong creative instincts with the ability to write compelling ad copy and analyze creative hooks.
• Excellent communication and collaboration skills.

Compensation

We offer a competitive compensation package, including a flexible B2B contract structure, comprehensive health & wellness benefits, and a generous learning budget.

Qualifications

Required Experience:

• 4-10+ years of proven experience in performance marketing or user acquisition.
• Demonstrated success managing paid media budgets of $500K to $1M+/month.

Technical Skills:

• Proficiency with major advertising platforms including Meta, TikTok, Snapchat, Amazon Advertising (ASA), or native advertising networks.
• Analytical expertise in Google Analytics 4 (GA4), Voluum, or similar tracking tools.
• Experience setting up and interpreting performance dashboards.

Creative & Strategic Skills:

• Strong creative instincts with the ability to write effective ad copy and analyze campaign hooks.
• Proven ability to iterate quickly and optimize campaigns based on data insights.
• Experience building scalable acquisition funnels with aggressive growth targets.

Collaboration & Communication:

• Excellent communication and collaboration skills to effectively work with cross-functional teams including content, product, and engineering.
• Ability to clearly articulate data-driven insights and recommendations to stakeholders.

Performance Marketing Management

• Develop and execute paid acquisition strategies across diverse platforms, including direct-buy and programmatic networks.
• Design and implement scalable acquisition funnels aimed at achieving aggressive growth targets.
• Conduct rigorous A/B testing to optimize campaign performance, focusing on reducing customer acquisition cost (CAC) and increasing lifetime value (LTV).
• Analyze campaign data daily, identifying trends and insights to inform strategic decision-making.
• Collaborate closely with content and product teams to create and refine high-converting landing pages that align with marketing objectives.

EverAI begins the hiring process by reviewing applications for the Senior Performance Marketer role. Candidates whose experience and skills align with the job description are invited to complete a pre-recorded video interview. This allows EverAI to assess communication skills and cultural fit.

Shortlisted candidates then participate in a virtual interview with the hiring manager and a team member. This in-depth conversation delves into the candidate's experience, strategic thinking, and problem-solving abilities.

The final stage involves a practical assessment where candidates demonstrate their analytical skills and campaign management expertise through a simulated scenario. EverAI carefully evaluates all stages to identify the best candidate who can contribute to their mission of ethical AI development and growth.

EverAI is a leading AI company empowering millions of users worldwide. With a commitment to ethical development and groundbreaking innovation, EverAI has established itself as a pioneer in the field. The company's proprietary AI moderation technology, EverGuard, ensures a safe and responsible AI experience. EverAI fosters a culture of growth and learning, offering a full-remote work environment, generous PTO, and a dedicated learning budget. Driven by a passionate team, EverAI continues to push the boundaries of AI, delivering impactful solutions that shape the future.