Sales Development Representative

Sales Development Representative (K-12 School Sales) - Remote

About Harkla

Harkla empowers families to raise happy, healthy children with autism, ADHD, and sensory needs. We provide high-quality sensory products and accredited online courses, supporting schools, therapists, and parents in creating inclusive environments for every child.

About the Role

We're seeking a driven Sales Development Representative (SDR) to spearhead top-of-funnel sales activity within the K-12 school market. You'll manage inbound leads, re-engage past customers, and execute outbound outreach to districts. Your mission is to convert interest into purchase orders or qualified meetings for our CEO to close.

Key Responsibilities:

• Clean, organize, and segment school leads within Pipedrive.
• Develop and execute email sequences aligned with school funding cycles.
• Achieve 40-60 daily touchpoints (calls, emails, social) with prospects.
• Qualify leads and book discovery meetings or secure purchase orders.
• Re-engage past customers, introducing new products and CEU-approved courses.
• Launch targeted outbound outreach to districts using public data sources (NCES, K12 Data).

Success Metrics:

• 12-18 meetings or 4-8 purchase orders per month.
• 40-60 daily touchpoints.
• 8%+ response rate on email sequences.
• 4x return on compensation by Month 6.

Candidate Requirements:

• 1-3 years of experience in sales development, inside sales, or lead generation (EdTech or education experience preferred).
• Excellent written communication and confident phone presence.
• Proficiency with CRMs (Pipedrive preferred), Apollo, or similar tools.
• Highly organized, self-motivated, and goal-driven.
• Bonus: Familiarity with Title I funding, district buying cycles, or special education.

Compensation & Benefits:

• Base Salary: $2,000 - $4,000/month based on experience and location.
• Commission: $100 bonus on each sale over $1,000 (no cap).
• Profit-sharing bonus (2024 average: $533/month).
• 20 days PTO + paid holidays (flexible for non-U.S. employees).
• Health, dental, and 401(k) match for U.S.-based employees.
• Health stipend for international team members.
• Annual stipend for home office and education expenses.

Qualifications

Required:

• 1-3 years of experience in sales development, inside sales, or lead generation. Experience in the EdTech or education market is a plus.
• Excellent written communication skills and a confident phone presence.
• Proficiency with CRMs, particularly Pipedrive, Apollo, or similar tools.
• Highly organized, self-motivated, and goal-driven with a strong work ethic.

Bonus:

• Familiarity with Title I funding, district buying cycles, or special education.

Key Responsibilities

• Lead Management: Clean, organize, and segment school leads within Pipedrive, ensuring data accuracy and effective targeting.
• Outbound Outreach: Execute 40-60 daily touchpoints (calls, emails, social) to prospective K-12 schools, leveraging public data sources (NCES, K12 Data) for targeted outreach.
• Email Marketing: Build and run email sequences aligned with school funding cycles, nurturing leads and driving engagement.
• Lead Qualification: Qualify inbound leads and schedule discovery meetings with qualified prospects, or collect purchase orders (POs) for Harkla products and services.
• Customer Re-engagement: Re-engage past customers to introduce new products and CEU-approved courses, fostering ongoing relationships and driving repeat business.
• Reporting & Analysis: Track key performance indicators (KPIs) such as response rates, meeting bookings, and POs generated, analyzing data to optimize outreach strategies.

Harkla Sales Development Representative Hiring Workflow

Phase 1: Application & Screening (1 week)

• Application: Candidates submit resumes and cover letters through the job portal.
• Initial Screening: AI-powered system reviews applications for relevant keywords and experience.
• Phone Screen: Qualified candidates participate in a 15-minute phone interview with a recruiter to assess communication skills and basic qualifications.

Phase 2: Assessment & Interview (2 weeks)

• Skills Assessment: Candidates complete a short online assessment testing CRM proficiency, sales aptitude, and written communication.
• Interview: Top candidates participate in a 30-minute video interview with the hiring manager, focusing on experience, motivation, and cultural fit.

Phase 3: Decision & Offer (1 week)

• Reference Checks: Finalists undergo reference checks to verify experience and work ethic.
• Offer: Selected candidate receives a formal job offer outlining compensation and benefits.
• Onboarding: Successful candidate completes onboarding paperwork and attends virtual orientation.

This streamlined process ensures a fair and efficient selection of the best Sales Development Representative for Harkla.

About Harkla

Harkla is dedicated to empowering families and educators to create inclusive environments for children with autism, ADHD, and sensory needs. We achieve this through a unique combination of high-quality sensory products and accredited online courses designed for schools, therapists, and parents.

Our mission is to help every child thrive by providing the tools and resources they need to learn, grow, and reach their full potential. We believe that all children deserve access to a supportive and stimulating environment where they can feel safe, understood, and empowered.