Marketing Operations Specialist Mexico

Marketing Operations Specialist - Mexico

About Flagright

Flagright is a rapidly growing compliance software startup dedicated to empowering financial institutions with cutting-edge technology to combat financial crime, ensure AML compliance, deliver exceptional customer experiences, and achieve peak operational efficiency.

The Role

We are seeking an experienced Marketing Operations Specialist to join our dynamic team in Mexico. You will play a crucial role in driving the execution of demand generation operations for North America and global campaigns.

Responsibilities:

• Manage day-to-day execution of demand generation operations, including campaign setup, tracking, and reporting.
• Build, maintain, and optimize HubSpot workflows for lead routing, lifecycle stages, and nurture sequences.
• Oversee UTM governance and campaign tracking across all marketing channels (ads, content, events).
• Maintain and quality assure attribution models (position-based and data-driven).
• Track marketing costs and ensure accurate cost vs. pipeline reporting.
• Produce and distribute demand generation snapshots and campaign performance dashboards.
• Communicate weekly Ops updates in Slack, highlighting campaign, workflow, and attribution insights and issues.
• Collaborate with SDRs and account executives on lead capture, tagging, and ROI reporting for events.
• Ensure post-event data quality assurance and integration into the CRM.
• Troubleshoot and optimize landing page integrations, forms, and CRM sync.
• Support the rollout of new tools, integrations, and process documentation.

Qualifications:

• 2+ years of experience in marketing operations or demand generation operations within B2B SaaS.
• Expert proficiency in HubSpot (automation, reporting, lead management).
• Strong understanding of multi-touch attribution modeling.
• Advanced Excel/Sheets skills.
• Proficiency with Looker Studio, BigQuery, or similar BI tools.
• Excellent communication skills and the ability to work effectively cross-functionally with sales and marketing teams.

Qualifications

Required:

• 2+ years of experience in marketing operations or demand generation operations within the B2B SaaS industry.
• Expert-level proficiency in HubSpot, including automation, reporting, and lead management.
• Strong understanding of multi-touch attribution models and experience managing attribution data.
• Advanced skills in Excel or Google Sheets for data analysis and reporting.
• Proficiency with a BI tool such as Looker Studio or BigQuery.
• Excellent communication and collaboration skills, with the ability to effectively work cross-functionally with sales and marketing teams.

Preferred:

• Experience with campaign tracking and UTM governance.
• Experience with CRM integration and data quality assurance.
• Familiarity with marketing automation best practices and process documentation.

Demand Generation Execution

• Execute day-to-day operations for North America and global marketing campaigns.
• Build, maintain, and optimize HubSpot workflows for lead routing, lifecycle stages, and nurture sequences.
• Manage UTM parameters and campaign tracking across advertising, content, and events.

Attribution and Reporting

• Maintain and quality assure attribution models (position-based and data-driven).
• Track marketing costs and ensure accurate reporting of cost versus pipeline performance.
• Produce and distribute demand generation snapshots and campaign performance dashboards.

Communication and Collaboration

• Publish weekly operational updates in Slack, highlighting campaign, workflow, and attribution insights and challenges.
• Partner with sales development representatives (SDRs) and account executives on lead capture, tagging, and ROI reporting for events.
• Conduct post-event data quality assurance and integrate data into the CRM system.

Technical Operations

• Troubleshoot and optimize landing page integrations, forms, and CRM synchronization.
• Support the implementation of new tools, integrations, and process documentation.

Flagright begins the hiring process by reviewing submitted CVs for the Marketing Operations Specialist position in Mexico. Candidates whose experience aligns with the required qualifications are then invited for a phone screening. This initial conversation allows the hiring team to assess the candidate's communication skills, enthusiasm for the role, and understanding of marketing operations.

Successful phone screen candidates progress to a virtual interview with the hiring manager and a member of the marketing team. This in-depth interview delves into the candidate's technical expertise in HubSpot, experience with multi-touch attribution, and ability to work collaboratively.

The final stage involves a practical assessment, where candidates demonstrate their skills by analyzing a sample marketing campaign and proposing optimization strategies. Flagright's team carefully evaluates all aspects of the candidate's performance throughout the process to identify the best fit for their dynamic and growing company.

Flagright is a dynamic compliance software startup dedicated to empowering financial institutions with cutting-edge technology. Their mission is to help these institutions effectively combat financial crime, navigate Anti-Money Laundering (AML) regulations, deliver exceptional customer experiences, and achieve operational excellence. Driven by ambitious growth, Flagright is committed to building a world-class team of talented individuals who are passionate about making a difference in the fight against financial crime.