Growth Marketer

Growth Marketer

About Arbitrum Foundation

The Arbitrum Foundation is a non-profit organization dedicated to scaling Ethereum through innovative Layer 2 solutions. As the leading Ethereum scaling solution with hundreds of dApps and over $13 billion in Total Value Locked (TVL), Arbitrum is committed to decentralization, innovation, and community.

Job Description

We are seeking a passionate and experienced Growth Marketer to join our team and drive the growth of DeFi projects launching on Arbitrum.

Responsibilities:

• Develop and execute growth strategies for DeFi projects on Arbitrum, leveraging both Web2 and Web3 marketing techniques.
• Lead the conceptualization and implementation of Web3 incentive growth campaigns.
• Collaborate closely with community, partnership, and product marketing teams to ensure seamless campaign execution.
• Maintain open communication with external stakeholders, contributing to their go-to-market (GTM) plans.
• Establish best practices and scalable growth programs to achieve impactful results.

Qualifications:

• 2+ years of experience in growth management or marketing, ideally within the Web2 and Web3 ecosystems.
• Deep understanding of the DeFi and Web3 landscape.
• Proven ability to analyze data and derive actionable insights.
• Excellent relationship-building and communication skills.
• Experience in community building and engagement.
• Strong go-to-market strategy development skills.

Benefits:

We offer a comprehensive compensation package with remote work options, industry-leading healthcare insurance, a home office set-up allowance, a wellbeing allowance, a growth/continuing education allowance, flexible time off, and a company-issued laptop.

Qualifications

Required:

• Experience: Minimum 2 years of proven experience in growth marketing or a related field, with demonstrable success in both Web2 and Web3 environments.
• Technical Proficiency: Solid understanding of blockchain technology, DeFi protocols, and the broader Web3 ecosystem.
• Analytical Skills: Strong analytical abilities with experience interpreting data to inform marketing strategies and measure campaign effectiveness.
• Communication & Collaboration: Excellent written and verbal communication skills, with a proven ability to build strong relationships and collaborate effectively across teams.
• Community Engagement: Experience in building and engaging online communities, fostering a positive and inclusive environment.
• Go-to-Market Strategy: Demonstrated ability to develop and execute comprehensive go-to-market strategies for new products or services.

Preferred:

• Experience working with decentralized autonomous organizations (DAOs).
• Familiarity with growth hacking techniques and tools.
• Experience in content creation and marketing for a technical audience.

Key Responsibilities:

Growth Strategy & Execution:

• Develop and implement data-driven growth strategies for DeFi projects launching on Arbitrum, leveraging both Web2 and Web3 marketing tactics.
• Conceptualize and lead innovative Web3 incentive programs to drive user acquisition and engagement.
• Collaborate cross-functionally with community, partnership, and product marketing teams to execute comprehensive marketing campaigns.

Stakeholder Management & Communication:

• Build and maintain strong relationships with external stakeholders, including DeFi projects and developers.
• Actively contribute to the development and execution of their go-to-market (GTM) strategies.
• Ensure clear and consistent communication regarding Arbitrum's value proposition and growth initiatives.

Program Development & Optimization:

• Establish best practices and scalable growth programs to maximize impact and drive sustainable user growth.
• Analyze campaign performance data, identify areas for improvement, and iterate on strategies to optimize results.
• Stay abreast of emerging trends and technologies in the DeFi and Web3 space to inform growth initiatives.

Arbitrum Foundation: Growth Marketer Hiring Workflow

1. Application Review: Qualified candidates will be shortlisted based on their resume and cover letter, focusing on relevant experience in growth marketing, Web2/Web3 expertise, and DeFi knowledge.

2. Initial Screening: Shortlisted candidates will participate in a 30-minute phone interview with a member of the team to assess their communication skills, understanding of the role, and enthusiasm for Arbitrum's mission.

3. Technical Assessment: Candidates who successfully complete the initial screening will be invited to complete a technical assessment focused on data analysis, campaign strategy development, and understanding of Web3 marketing techniques.

4. Final Interview: Top candidates will participate in a final interview with the hiring manager and other team members. This interview will delve deeper into their experience, approach to growth marketing, and cultural fit within Arbitrum Foundation.

5. Decision & Offer: The hiring team will review all interview feedback and technical assessment results to make a final decision. The selected candidate will receive a formal offer outlining compensation and benefits.

About Arbitrum Foundation

Arbitrum Foundation is a non-profit organization driving the future of Ethereum scaling. Dedicated to making decentralized finance (DeFi) accessible to everyone, Arbitrum Foundation develops and supports Arbitrum, the leading Layer 2 scaling solution for Ethereum.

With hundreds of decentralized applications (dApps) and over $13 billion in total value locked (TVL), Arbitrum empowers developers to build innovative and performant applications while providing users with a seamless and cost-effective experience.

Driven by a commitment to decentralization, innovation, and community, Arbitrum Foundation fosters a collaborative ecosystem where developers, users, and stakeholders work together to shape the future of Web3.