Paid Media Data Analyst

Senior Media Analyst

CloudWalk

About Us:

CloudWalk is a fintech company revolutionizing the future of payments. We are a dynamic and innovative team driven by a passion for technology and its impact on the financial landscape.

Job Description:

We are seeking a data-driven Senior Media Analyst to join our growing team. You will play a crucial role in optimizing our paid media strategies and driving business growth.

Responsibilities:

• Conduct in-depth paid media performance analyses leveraging AI-powered research tools.
• Collaborate with marketing, product, and business development teams to refine media spend and maximize ROI.
• Analyze campaign datasets to uncover actionable insights and translate findings into data-driven recommendations.
• Develop AI-enhanced frameworks for monitoring media performance and create compelling executive dashboards.
• Conduct market intelligence on digital advertising trends and competitor media strategies.

Qualifications:

• Proven analytical skills with a strategic mindset and a passion for data-driven decision making.
• Experience in deal evaluation, market analysis, and investment memo creation.
• Comfort interpreting and modeling media data insights to inform strategic recommendations.
• Excellent collaboration skills and the ability to effectively work with cross-functional teams and AI systems.
• Strong understanding of media attribution models, performance metrics, and campaign optimization techniques.
• Proficiency in English.

Bonus Points:

• Fintech media experience, particularly in AI/ML applications in advertising.
• Startup experience, especially within AI-adopting organizations.
• Financial modeling skills and a demonstrated interest in business development.
• Experience with AI-powered research, analysis, or productivity tools.

Qualifications

Required:

• Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science) or equivalent experience.
• 3+ years of experience in paid media analysis, digital marketing, or a related field.
• Proven ability to analyze large datasets, identify trends, and translate insights into actionable recommendations.
• Strong understanding of media attribution models, performance metrics, and campaign optimization strategies.
• Excellent communication and presentation skills, with the ability to effectively convey complex information to both technical and non-technical audiences.
• Proficiency in English.

Preferred:

• Experience working with AI-powered research and analysis tools.
• Familiarity with fintech industry and its advertising landscape.
• Experience in financial modeling and business development.

Key Responsibilities

• Analyze Paid Media Performance: Conduct in-depth analyses of paid media campaigns using AI-powered research tools to identify trends, strengths, and areas for improvement.
• Optimize Media Spend: Collaborate with marketing, product, and business development teams to develop data-driven strategies that maximize ROI and optimize media budget allocation.
• Uncover Strategic Insights: Extract actionable insights from campaign datasets and translate them into clear recommendations for campaign optimization and future strategy.
• Develop AI-Driven Frameworks: Design and implement AI-enhanced frameworks for monitoring media performance, automating reporting, and generating insightful executive dashboards.
• Conduct Market Intelligence: Stay abreast of emerging digital advertising trends and competitor media strategies through ongoing market research and competitive analysis.

CloudWalk - Paid Media Data Analyst Selection Process

1. Application Review: Candidates will be screened based on their resume and cover letter, focusing on relevant experience, skills, and qualifications.

2. Initial Screening Interview: Shortlisted candidates will participate in a 30-minute phone interview to assess their communication skills, understanding of the role, and alignment with CloudWalk's culture.

3. Technical Assessment: Candidates will complete a technical assessment evaluating their analytical abilities, data interpretation skills, and familiarity with relevant tools and technologies.

4. Case Study: Candidates will be presented with a real-world paid media scenario and asked to develop a data-driven solution, demonstrating their strategic thinking and problem-solving abilities.

5. Final Interview: Top candidates will participate in a final interview with the hiring manager and relevant team members, focusing on their experience, skills, and cultural fit.

6. Offer & Onboarding: Successful candidates will receive a formal offer and undergo a comprehensive onboarding process.

About CloudWalk

CloudWalk is a dynamic fintech company revolutionizing the payments landscape. We leverage cutting-edge AI technology to build innovative solutions that empower businesses and individuals alike. Driven by a passion for progress and a commitment to excellence, CloudWalk fosters a collaborative environment where creativity and innovation thrive. We are dedicated to shaping the future of finance through intelligent, secure, and user-friendly payment experiences.