Content Writer

Search Engine Marketing Specialist - Chennai

About the Role

ZOHO is seeking a skilled Search Engine Marketing (SEM) Specialist to join our growing team in Chennai. In this role, you will be responsible for developing and executing comprehensive SEM campaigns across multiple channels, including Paid Search (PPC), Search Engine Optimization (SEO), and Social Media.

Responsibilities

• Manage and optimize Google AdWords campaigns to maximize ROI and generate detailed performance reports.
• Analyze web analytics data to inform campaign strategies and make data-driven decisions.
• Develop and implement SEO strategies for specific products, tracking progress through detailed reports.
• Integrate various SEM campaigns across paid and non-paid mediums.
• Continuously monitor, analyze, and refine campaign performance to achieve optimal results.

Qualifications

• Proven experience in managing SEM campaigns, with a strong understanding of PPC, SEO, and social media marketing.
• Excellent analytical and reporting skills, with the ability to interpret data and generate actionable insights.
• Strong communication and collaboration skills.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2+ years of proven experience in managing Google AdWords campaigns and SEM strategies.
• Skills:
  • Strong understanding of SEO principles and best practices.
  • Proficiency in using Google Analytics and other web analytics tools.
  • Excellent analytical and reporting skills with the ability to interpret data and generate actionable insights.
  • Strong written and verbal communication skills.
  • Experience with various SEM platforms (Paid Search, Social Media, etc.).
• Additional Requirements:
  • Experience with SEM campaign budgeting and ROI optimization.
  • Familiarity with A/B testing and other optimization techniques.
  • Ability to work independently and as part of a team.

Campaign Management

• Develop and execute Google AdWords campaigns focused on maximizing ROI.
• Establish performance metrics to track campaign effectiveness and inform strategic recommendations.
• Continuously analyze campaign data and refine strategies for optimal performance.

Reporting and Analysis

• Generate comprehensive reports on campaign performance, including key metrics and insights.
• Interpret web analytics data to identify trends and opportunities for improvement.
• Leverage data-driven insights to make informed decisions regarding campaign adjustments.

SEM Strategy

• Integrate various SEM campaigns across Paid Search (PPC), Search Engine Optimization (SEO), Social Media, and other relevant channels.
• Manage SEO strategies for specific products, ensuring visibility and organic growth.
• Track SEO progress through detailed reporting and implement necessary optimizations.

Interested candidates for the Content Writer position at ZOHO in Chennai will first submit their applications through the online portal. A review of resumes and cover letters will identify candidates whose skills and experience align with the role's requirements. Shortlisted applicants will then be invited to participate in a phone screening to assess their communication skills and understanding of the job description.

Those who successfully navigate the phone screening will be invited for a virtual interview with the hiring manager. This interview will delve deeper into the candidate's experience, analytical abilities, and creative writing style. The final stage involves a practical writing assessment, where candidates will demonstrate their ability to craft compelling and SEO-optimized content.

Zoho is a global technology company that develops and markets a suite of cloud-based business applications. With a mission to empower businesses of all sizes, Zoho offers a comprehensive range of solutions covering CRM, project management, marketing automation, finance, and more. Headquartered in Chennai, India, Zoho has a strong international presence with offices worldwide. The company is known for its innovative products, customer-centric approach, and commitment to providing affordable and accessible technology solutions. Zoho's dedication to empowering businesses through technology has made it a trusted partner for millions of users across diverse industries.